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November 2022

GOOD GOOD庐 recognized with Business Excellence Award 2022

This award crowns a small win as we strive to become the friendliest consumer packaged goods (CPG) brand on the planet.聽

馃枛 Reykjavik (Friday, November 4, 2022) - Happy Friday everyone 馃帀, we bring this release straight from our cozy little Headquarter in Reykjavik, Iceland. In response to the award we decided to take the opportunity to walk through all 467 square meters at our headquarters and ask what this award means. The bonus of being a little Icelandic brand is we have quite a lean team at HQ, therefore this article will only be a 5 minute read 馃拑.聽

First stop, our Operations Department, with our COO, L贸a Fatou Einarsd贸ttir.聽

Here鈥檚 what Fatou had to say:聽

鈥淔or operations it is a little validation we are doing the right things, exploiting the right avenues. It shows we are headed in the right direction, doubling down on the popular consumer demand for healthier options. We still have more learning and improvement to do. We know there are opportunities to improve internal processes like our innovation pipeline in order to bring more varieties of products to market faster and more efficiently.鈥

Next up, I sat down with our Customer Success Manager,聽 Hr枚nn Eir Gr茅tarsd贸ttir.聽 Here鈥檚 what she had to say:

鈥淲ell, it would have been nice to win a Customer Success Award for 2022. Hopefully with all the changes we have made this year it will help us reach our customer service goals and put us in the running for 2023.鈥澛

I also had the privilege of catching up with our CFO, Kjartan 脼贸r冒arson (known as K for our North American/Canadian/UK associates), and Account Manager 脼贸rd铆s Sigur冒ard贸ttir (Thordis). However, those discussions were short lived 鈥. 鈥淚t should mean that the P&L month over month is looking more promising鈥.聽

That wraps up everyone I was able to squeeze out of a meeting. Thanks for reading and remember 鈥淚t鈥檚 Not Just Good, It鈥檚 GOOD GOOD鈥. Full release below:


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