About Us

A Sweeter Future, Without the Added Sugar

Since 2015, we’ve been reimagining the foods you grew up with. Jams and Spreads made with real, simple ingredients and no added sugar. Enjoy the flavors you remember, without the extra sugar, artificial additives, or guilt. What started as a small idea has grown into a brand found in over 10,000 stores worldwide. We’re here to make every spoonful as satisfying as it should be.

Our Story

Real Ingredients, Real Flavor

We believe you shouldn’t have to choose between great taste and good health. That’s why we use only the highest-quality ingredients, with no artificial sweeteners, no added sugar—just real, delicious flavor. From jams to spreads, every jar is crafted with simple, natural goodness, so you can indulge without the guilt.

Our Promise

Building a Sustainable Future

At GOOD GOOD, sustainability is at the heart of everything we do. We’re committed to reducing our environmental footprint through initiatives like reforestation partnerships with Dollar Donation Club. Every purchase helps plant trees and supports the restoration of vital ecosystems. Together, we’re making a positive impact on the planet and creating a healthier, greener future.

Sustainability