About Us

Unravelling Our Revolution

In 2015, our founders began the GOOD GOOD mission of revolutionizing the way we enjoy pantry staples. The goal being to bridge the gap between taste and wellness offered by no added sugar products. Now, we can say we are on our way to achieving our goal, being the fastest growing jam brand in the US.

Our Story

Building a Better Future

Our products empower our consumers to lead healthier lifestyles, and we are also committed to promoting a healthier planet. After removing plastic from our packaging, we're continually raising the bar. This marks a significant milestone for GOOD GOOD as we take key steps toward creating a more sustainable future for our planet and communities. Explore our comprehensive Sustainability Policy.

Our people first

Since our inception, GOOD GOOD has been committed to delivering on our promise of innovating good tasting, good for you, pantry staples with unparalleled quality and customer experience. To consistently deliver on this promise, we understand above all else, we must prioritize the wellbeing of our employees. The small but mighty team who are the backbone of our success and innovation.