About Us

Unravelling Our Revolution

In 2015, our founders began the GOOD GOOD mission of revolutionizing the way we enjoy pantry staples. The goal being to bridge the gap between taste and wellness offered by no added sugar products. Now, in 2023, we can say we are on our way to achieving our goal, being the fastest growing jam brand in the US.

Our Story

Building a Better Future Together

Our products empower our consumers to lead healthier lifestyles, but did you also know we are taking steps to promote a healthier planet as well? In 2022, we cut out all plastic from our packaging, now in 2023, we’re upping our game. This year will mark a significant milestone for GOOD GOOD. We’ve mapped out the necessary steps we’ll be taking to create a better, more sustainable future for our planet and communities. Discover our comprehensive Sustainability Policy.

Our people first

Since our inception, GOOD GOOD has been committed to delivering on our promise of innovating good tasting, good for you, pantry staples with unparalleled quality and customer experience. To consistently deliver on this promise, we understand above all else, we must prioritize the wellbeing of our employees. The small but mighty team who are the backbone of our success and innovation.