About Us

Becoming a brand

Are we becoming a brand? is a question you'll hear our CEO and co-founder Gardar Stefansson jokingly ask every time GOOD GOOD hits a milestone in our brand's journey. In 2015, our co-founders began the GOOD GOOD mission of revolutionizing the way we enjoy pantry staples...

Our Story

Creating a better future

Our products empower our consumers to lead healthier lifestyles, but did you also know we are taking steps to promote a healthier planet as well? In 2022, we cut out all plastic from our packaging, now in 2023 we're going to up our game.

Our people first

Since our inception, GOOD GOOD has been committed to delivering on our promise of innovating good tasting, good for you, pantry staples with unparalleled quality and customer experience. To consistently deliver on this promise, we understand above all else, we must prioritize the wellbeing of our employees. The small but mighty team who are the backbone of our success and innovation.