Real Ingredients, Real Flavor

February 2025 | Articles | Read time 2 minutes

Our Promise

At GOOD GOOD, we're all about big flavor — without the sugar crash. Our Jams, Jellies, and Spreads taste like the ones you grew up with, minus the added sugar.

Made with real ingredients, they're naturally sweet, low in sugar, and packed with the nostalgic flavors you love.

Life's sweeter with GOOD GOOD.

What Makes GOOD GOOD Different

50% or More Whole Fruit: Every jar of our jams and jellies is packed with real fruit, delivering the rich, fruity taste you remember.
Upcycled Fruit: We help reduce food waste by using upcycled fruit in our jams, delivering the same great quality while doing better for the planet.
Non-GMO Verified Ingredients: Our jams and jellies are carefully crafted with verified non-GMO ingredients, because what goes in matters.
Strict EU Standards: Crafted to meet some of the highest food quality standards in the world.
No Added Sugar: Naturally sweetened with better-for-you alternatives that don't sacrifice flavor.
Decadent Spreads: Our Choco Spreads and Peanut Butters bring indulgence without the sugar overload — perfect for breakfasts, snacks, or straight from the spoon.

Happiness Guaranteed

We believe great taste and great quality should always go hand in hand. That's why every jar of GOOD GOOD comes with our Happiness Guarantee. If you're not 100% satisfied, we'll make it right — no questions asked.

How It Works

Online Orders:

Contact Customer Support at support@goodgoodbrand.com within 45 days of your order.
Our team will follow up with next steps.
Share your experience — your feedback helps us make our products even better. Eligible refunds are up to $40 USD.

In-Store Purchases: If you're not completely happy with your product, visit the customer service desk at the store where you purchased it to request a refund. Refunds are subject to the store's return policy.

People just like you are loving their no added sugar Jams, Jellies, and Spreads — and we know you will too!

Find GOOD GOOD in over 10,000 stores — look for us in the jams and spreads aisle. Visit our Store Locator to get your GOOD GOOD today!

ABOUT GOOD GOOD BRAND

Born in Reykjavik, Iceland and made in the EU, GOOD GOOD is sweetening up pantries worldwide with no added sugar. Named America's fastest-growing jam brand, we're bringing better-for-you spreads to every kind of eater — from health-conscious shoppers to flavor seekers who just want to cut back on sugar.

Made with real, Non-GMO ingredients, our jams, jellies, and spreads deliver the nostalgic flavors you love without compromise.

Whether you're starting your day, upgrading your snacks, or treating yourself, GOOD GOOD makes life's little moments sweeter.

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