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Our Story
From Iceland, to Your Pantry
Born in Iceland, GOOD GOOD set out to create healthier, tastier pantry staples that fit most lifestyles. Inspired by our co-founder’s aunt, who needed low-sugar options for her health but struggled to find ones that also tasted good, GOOD GOOD was created to offer flavorful spreads without the added sugar.
Velkomin (Icelandic for ‘Welcome’) to the GOOD GOOD way—where you can feel GOOD about every bite.
From Our Story to Yours
People just like you are loving our no added sugar jams, jellies, and spreads, and we know you will too. GOOD GOOD started with a mission to make healthier, tastier options without compromise, and we’re proud to be a part of your journey. We want to hear your story—how does GOOD GOOD fit into your life? Ready to share?
Share Your Story
100% Natural
Keto Friendly
Low Calorie