In the beginning
Concerned about their family and friends health as well astheir own, the soon-to-be founders of GOOD GOOD wanted to find healthier eatingoptions. As theysearched the shelves, they were unable to find healthier options that matchedthe taste of their sugary counterparts. They decided to set a standard to raise the taste of no added sugarfoods, by producing high-quality and naturally derived sweeteners,substitutable with sugar.
At first, GOOD GOOD only produced natural sweeteners, steviadrops & tabletop erythritol and stevia blend.
Taking inspiration from their heritage theystarted making jams in their own kitchen using stevia and erythritol instead ofsugar.
After a while, they mastered the recipe and endedup with what we now know as our beloved GOOD GOOD jam.
Now that the concept of GOOD GOOD was taking on a new form –moving away from focusing on stevia drops and into more innovative grounds,they promised to never lose sight of the value of GOOD GOOD – to make the best tastingand healthy no-added sugar products.
With endless tries and tests, out of the boxthinking, and the growing pains of a new, fast-growing company, our productrange has grown exponentially, and are sold in 10,000+ stores all around theworld.
Pictured our GOOD GOOD Co-founders: Agnar, Gardar& Johann