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Blackcurrant Jam (12oz) - No Added Sugar


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March 2023

The First Vegan Lemon Curd of Its Kind Is Here 

GOOD GOOD, known for their no sugar added jams, jellies, and spreads, introduces the first vegan lemon curd of its kind in the USA. This pantry-changing innovation and more are set to debut at Natural Products Food Expo West in Anaheim, California, March 8-10th.


After being named the fastest-growing Jam Brand in the USA in 2022 (1), we are introducing the newest addition to our spreads category in Anaheim, California, this month! To our knowledge, this is the first sugar-free,  vegan lemon curd on the US market.  


Zesty and rich, a spring and summertime staple, and a holiday treat are just a few of the ways initial taste testers have described our Vegan Lemon Curd. Read on to learn more about what lemon curd is, how to enjoy its zestful qualities best, and how we’re revolutionizing traditional pantry staples.


Good Good Lemon curd


What is Lemon Curd? 


Lemon curd is a rich and creamy topping or spread often used in desserts such as lemon bars, cakes, and crepes. It’s been a consensus that homemade lemon curd tastes better than store-bought lemon curd--until now. Our simple yet delicious recipe takes the work out of making your own lemon curd, without sacrificing that homemade taste, so our consumers can skip right to the good part. 


Why is GOOD GOOD Vegan Lemon Curd Different?


Keto and vegan lifestyles are two demographics we are mindful of when crafting our latest and greatest innovations. Unfortunately, lemon curd, typically made with ingredients like eggs and butter, is not something individuals who practice a vegan lifestyle can enjoy--and that’s where GOOD GOOD comes in. 


Still made with simple ingredients and similarly providing a rich and robust flavor profile, our Vegan Lemon Curd is the perfect option for those practicing keto and vegan lifestyles and individuals who must monitor their sugar intake.


Best Lemon Curd Uses


While traditionally used as a dessert spread or topper, lemon curd can be used in a variety of ways. From breakfast to dessert, lemon curd can accompany many dishes, from the expected sweet to the adventurous savory.


Smear it on toast, multi-grain waffles, or protein-packed pancakes for breakfast. Bake into a tart or add to a vinaigrette dressing for a sweet and savory lunch. You can even use it as a marinade on roasted chicken for dinner. The possibilities are endless with our new Vegan Lemon Curd.


Ready to Learn More? 


Our innovative Vegan Lemon Curd recipe, along with three new jam flavors, are set to make their debut at the largest food and beverage expo on the planet, Natural Products Expo West in Anaheim, California, March 8th-10th. You can find us in the North Hall, Booth #1725, with an accompanying tasting booth mere steps away. In addition to our newest product innovations, you will also find tastings of our fan-favorite peanut butters and our classic no-added-sugar jams and jellies. We hope to see you there! 


About GOOD GOOD™ Brand 


About GOOD GOOD™ Brand We were born in Reykjavik, Iceland, as a natural sweetener company in 2015. We set sail for foreign markets with our No Sugar Added Jam line in 2017. Today we are present in 36 countries, available online and in-store at over 10,000+ locations.


We are the fasted growing jam brand in the US (1) (2) and are continuously scaling our product line in adjacent categories. Our focus since the beginning has been to transcend modern food culture and reinvent traditional pantry staples--free from added sugar. Every GOOD GOOD product exists to inspire and empower.


As a premium food brand, we innovate products that comprise high-quality natural ingredients. We aim to provide an experience that tastes good and is good for you. We promise healthful deliciousness, free from added sugar and artificial ingredients.


Product Debut:


At ExpoWest March 7-11, Anaheim. Learn More >>


(1)Spins: Dollar sales growth vs. YA of top 30 brands, MULO YTD 7/10/2022 
(2)Spins: Unit sales growth vs. YA of top 45 brands, MULO YTD 7/10/2022