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Blackcurrant Jam (12oz) - No Added Sugar


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GOOD GOOD® Launches Corporate Sustainability Initiative

CEO Gardar Stefansson with family on BBC's 'Food for Thought'.. Watch our documentary film here: The Impossible Jam.

Picture Above: Gardar Stefansson with family on BBC's 'Food For Thought'. You can see the full documentary film here: The Impossible Jam.

We create better-for-you pantry staples without added sugar. But did you know we’re not only on a mission to make our people healthier but also our planet? Last year, we cut out all the plastic from our packaging. This year, we’re implementing our first official sustainability initiative.


GOOD GOOD® Official Sustainability Statement

At GOOD GOOD®, we commit ourselves to create a sustainable future for our planet and communities. Corporate sustainability is beneficial for the environment, our business, customers and stakeholders. As a brand that sells no added Sugar Jams and spreads, we recognize our role in reducing food waste and supporting reforestation efforts.
Check out our Sustainability Charter here.
Image of GOOD GOOD Strawberry Jam, and GOOD GOOD Blueberry jam. Headline reads, "Good for you, and good for the earth. GOOD GOOD Sustainability Initiative".

Zero Food Waste: Minimizing Environmental Impact 

GOOD GOOD® takes the fight against food waste seriously. Each step in the production process is meticulously planned to reduce waste, from sourcing raw materials to distribution. We source only the ingredients needed, optimize production processes, and manages inventory efficiently to avoid food waste. In collaboration with suppliers and partners, reducing food waste across the entire supply chain. Through these efforts, we not only minimize our environmental impact but also show our dedication to responsible resource management.


Reforestation: A Commitment to Carbon Neutrality

We have made reforestation a key part of our sustainability initiative to fight climate change and protect biodiversity. We will actively take part in tree-planting initiatives through partnerships with reputable organizations. By planting trees, we will work toward offsetting our carbon footprint and contribute to the restoration of vital ecosystems. Our brand employs eco-friendly packaging materials, reinforcing our commitment to environmental sustainability.

Image of GOOD GOOD employees at the 2022 annual retreat at Geysir, Haukadalur, Iceland.

Continuous Improvement: Driving Progress Towards Sustainability Goals

GOOD GOOD® believes that sustainability is an ongoing journey of improvement. We will continuously assess our policies and processes for improvement and implement new solutions. By staying abreast of developing practices, we ensure that our sustainability initiatives remain relevant and effective. Through data-driven analysis and ongoing monitoring, we will measure our progress towards achieving sustainability goals. Our commitment to improvement will help us innovate and inspire others.

Community Engagement: Empowering Change Together

GOOD GOOD® understands that sustainability requires the collective effort of all stakeholders. We will actively engage with our customers, employees, and communities to foster a culture of sustainability. By sharing knowledge, promoting sustainable practices, and encouraging responsible consumption, we aim to inspire individuals to make a positive impact in their daily lives. We will pursue collaborative partnerships and community initiatives, in pursuit of creating a sustainable future that benefits not only our own operations but also the wider community.


Compliance: Setting High Standards for Sustainability.

As a responsible corporate citizen, GOOD GOOD® places a strong emphasis on compliance. Our brand ensures strict adherence to relevant laws and regulations pertaining to sustainability. Aligning our sustainability policies with international standards and best practices, we strive to set high benchmarks for ethical conduct in the food industry. We strive for transparency, accountability, and compliance to gain the trust of stakeholders and become a leader in sustainable practices.

Infographic image showing GOOD GOOD is BRCS certified food company. BRCS is one of the global food safety initiative (FGSI; the Coalition) standards.

Summary: Advancing Toward A Better Future Together

This initiative marks our sustainability journey. We are committed to evaluating and improving our practices regularly, considering the latest research, technological advancements, and industry standards.

We are focusing our sustainability initiative on energy consumption, waste management, supply chain sustainability, and social responsibility. By setting measurable goals, implementing innovative solutions, and collaborating with our stakeholders, we will strive to create positive environmental and social affects.

We value the partnership and support of our customers, employees, suppliers, and local communities in achieving our sustainability objectives. Together, we can make a significant difference in creating a more sustainable future.

Thank you for being part of our journey towards a more sustainable and responsible business. We look forward to sharing our progress and engaging with you as we continue to evolve and improve our sustainability practices.

Photo of GOOD GOODs product family of jams, jelly, chocolate spreads, and peanut butters. The headline reads transform your snack game. With GOOD GOOD Brand slogan: No Added Sugar? Sweet!

Good Good Brand Logo


Born in Reykjavik, Iceland, made in the EU, and named America's fastest-growing jam brand, GOOD GOOD's no added sugar products are sweetening people's days worldwide.
As a modern food brand, we innovate products that comprise high-quality natural ingredients and deliver the modern consumer traditional products they know and love. We aim to provide an experience that tastes good and is good for you. We promise to bring joy to your taste buds with no added sugar.


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