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Blackcurrant Jam (12oz) - No Added Sugar


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Which Sweetener Tastes Most Like Sugar?

which sweetener tastes most like sugar

Are you on a quest to find out which sweetener tastes most like sugar while embarking on a healthier diet and lifestyle?

Based on our first-hand experience, erythritol not only has a similar flavor profile to refined sugar, but it offers users lower calories and minimal effects on blood sugar levels.

We at GOOD GOOD specialize in crafting sugar substitutes containing erythritol (and others), catering perfectly to health-conscious folk.

In this blog post, we'll delve into what makes erythritol an ideal sugar replacement, its sweetness levels, and its usage.

Let's dive in!

What this article covers:

Best Sugar Substitute Without Aftertaste: Erythritol

Erythritol, a key ingredient in our GOOD GOOD products, stands out as the best sugar substitute (especially given that it doesn't have an aftertaste).

Unlike other sugar alcohols, erythritol is nearly 70% as sweet as processed sugar.

As the safest low calorie sweetener, it's a unique and pleasant alternative for those looking to reduce their sugar intake.

Table: Best Sugar Substitute That Tastes Like Sugar: Erythritol


Information About Erythritol


  • Erythritol is similar to refined sugar.
  • It has a mild cooling effect in the mouth with no aftertaste.

Sweetness Profile

  • It's as sweet as sucrose but contains only 5% of the calories when compared to processed sugar.
  • It's suitable for people with diabetes and those following low-carb diets.


  • Erythritol can be used as a 1:1 (or 1.33:1) replacement for regular sugar in baking and cooking.
  • It's heat stable and dissolves in water, making it versatile for various culinary applications.


The flavor of erythritol, as utilized in our GOOD GOOD products, is one of its most appealing attributes. It lacks the bitter or chemical aftertaste often associated with some commercial sweeteners.

This feature allows us to create a sugar substitute (like our Sweet Like Sugar product) that retains the satisfying taste of processed sugar, making your transition to a healthier lifestyle both seamless and enjoyable.

Sweetness Profile

Erythritol's sweetness profile is close to that of refined sugar but with a milder intensity. This makes it an ideal ingredient for our no sugar added range, as it provides a familiar taste without overwhelming your palate.

As per our expertise, it's suitable for a wide variety of needs, including those of diabetics and people following a ketogenic diet.


Our sweeteners, featuring erythritol, are incredibly versatile. They can be used in baking, cooking, and as a tabletop sweetener, making them a perfect addition to your kitchen.

Moreover, they maintain their flavor even when exposed to high temperatures, making them an excellent choice for a wide range of recipes.

After trying out this product, the heat-stable nature of erythritol in our Sweet Like Sugar sweetener makes it one of the best natural sweeteners for baking.

You can use Sweet Like Sugar in a range of recipes too - from rainbow cookies to keto-friendly pumpkin pie.

We at GOOD GOOD are committed to providing you with a sugar replacement that doesn't just mimic the taste of sugar but also enhances your overall well-being.

alternate sugars

What Makes Erythritol Safe?

Drawing from our experience, erythritol doesn't cause adverse effects associated with traditional sugar.

This is due to the fact that erythritol is a sugar alcohol derived from the process of fructose (fruit sugar) fermentation.

It occurs naturally in fruits such as melon, pears, and grapes (a core ingredient in our sugar free grape jelly), making it a healthier alternative to traditional sugars.

Here are a few more reasons why it's considered a safe replacement for processed sugar.

It Doesn't Spike Blood Sugar Or Insulin

Unlike regular sugar, erythritol is absorbed into the bloodstream and excreted unchanged, highlighting its safety for blood sugar management.

Through our practical knowledge, this makes it an excellent choice for people managing diabetes or those following a low-carb diet.

It Benefits Dental Health

In addition to its blood sugar benefits, erythritol contributes positively to dental health.

Unlike traditional sugars which can cause tooth decay, erythritol doesn't feed the harmful bacteria in the mouth and protects your gums, making it one of many healthy tea sweeteners as well.

This means that erythritol products from GOOD GOOD, including our 99% sugar free jelly collection, can ultimately reduce the risk of cavities and dental erosion.

jam no sugar added

Erythritol Products From GOOD GOOD

At GOOD GOOD, our erythritol-based range is designed to cater to those looking to maintain a robust lifestyle without sacrificing taste.

Sweet Like Sugar

Our Sweet Like Sugar natural sweetener is one of many erythritol-based refined sugar alternatives for baking.

Our analysis of this product revealed that it's naturally derived, has zero calories, and offers a low glycemic index.

Cherry Jam

Our keto cherry jam is crafted with the goodness of ripe cherries and sweetened with erythritol, ensuring a guilt-free spread experience.

It's keto-friendly and contains no added sugars, making it an ideal choice for a healthy breakfast or snack like our fun twist on pop tarts.

Blackcurrant Jam

Our blackcurrant jam is another delicious spread without added sugars. Sweetened with erythritol, it offers the tangy essence of blackcurrants without a high sugar content.

Based on our observations, it's perfect for those looking to enjoy the richness of blackcurrant jam on a low-carb or vegan diet.

By choosing GOOD GOOD's erythritol collection, you're opting for a healthier lifestyle without sacrificing the joys of sweet flavors. 



In our quest to discover which sweetener has the most similar flavor to refined sugar, we've found erythritol to be the top contender.

We've seamlessly integrated this magic ingredient into our products, ensuring you enjoy every bite without worrying about added sugars.

Curious to taste the difference? Give our healthier sugar substitutes a try and sweeten your life the GOOD GOOD way. 

If you want to learn more, why not check out these articles below:

Good Good Brand Logo


Born in Reykjavik, Iceland, made in the EU, and named America's fastest-growing jam brand, GOOD GOOD's no added sugar products are sweetening people's days worldwide.
As a modern food brand, we innovate products that comprise high-quality natural ingredients and deliver the modern consumer traditional products they know and love. We aim to provide an experience that tastes good and is good for you. We promise to bring joy to your taste buds with no added sugar.


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